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Xiuhong He 何秀红 (Teacher)

来源:     发布时间:2023-05-29    作者:    点击次数:


Assistant Professor

E-mail: xhhe@wtu.edu.cn

Office: No. 528, Management School

EDUCATION

⚫ 2018 Ph.D. in Management, School of Management, Huazhong University of Science & Technology, Wuhan, China.

⚫ 2013 Bachelor of Managenent, School of Management, South-Central University for Nationalities, Wuhan, China


RESEARCH INTEREST

⚫ Electric vehicle; Intelligent vehicle

⚫ Consumer behavior/ Pro-environmental behavior

⚫ Emotion


PUBLICATIONS

⚫ Xiuhong He*; Yingying Hu; Understanding the role of emotions in consumer adoption of electric vehicles: The mediating effect of perceived value, Journal of Environmental Planning and Management, 2021, (1): 1-12.

⚫ Xiuhong He*; Yingchun Wang; Empirical research on the influencing factors of consumer purchase behavior of new energy vehicles from the perspective of environmentally friendly behavior, Journal of Wuhan Textile University, 2021,34(04),17-22

⚫ Yingying Hu,Ling Zhao,Xin Robert Luo,Sumeet Gupta,Xiuhong He; Trialing or combining? Understanding consumer partial switching in mobile application usage from the variety seeking perspective, Internet Research, 2021, 31(5).

⚫ Yingying Hu; Ling Zhao; Sumeet Gupta; Xiuhong He; Understanding the dual role of habit in cross-channel context: an empirical analysis of mobile payment, International Journal of Mobile Communications, 2021,19(1):1.

⚫ Shan Chang; Bin Hu*; Xiuhong He*; Supply chain coordination in the context of green marketing efforts and capacity expansion, Sustainability, 2019, 11(20): 5734-5757.

⚫ Xiuhong He; Wenjie Zhan*; Yingying Hu; Consumer purchase intention of electric vehicles in China: The roles of perception and personality, Journal of Cleaner Production, 2018, 204: 1060-1069.

⚫ Xiuhong He; Wenjie Zhan*; How to activate moral norm to adopt electric vehicles in China? An empirical study based on extended norm activation theory, Journal of Cleaner Production, 2018, 172: 3546-3556.


RESEARCH PROJECTS

⚫ Research on the influence mechanism of ecological emotion on electric vehicle purchase behavior: from the perspective of normative activation theory. (Grant No. 20Y084), 2021-2023



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