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Yawei Wang 王涯薇 (Teacher)

来源:     发布时间:2023-05-29    作者:    点击次数:

Biography

Wang Yawei is a Doctor of Management. The broad area of her research is Marketing, with a particular focus on consumers’ behavior and psychology in the context of social media, tourism marketing, and the psychology of happiness and well being. Her research has been published in the Journal of Retailing and Consumer Services (SSCI), Nankai Business Review (CSSCI), Management Review (CSSCI) and Scientific Decision-Making (CSSCI).


Education Background

PhD in MarketingZhongnan University of Economics and Law, School of Business Administration

MA in Marketing: Zhongnan University of Economics and Law,School of Business Administration

BA in Marketing: Zhongnan University of Economics and Law, School of Business Administration



Selected Publications

1. The impact of service robots in retail: Exploring the effect of novelty priming on consumer behavior》;2022-09Journal of Retailing and Consumer ServicesJCR1, SSCIThe first author).

2. Too “old” to do it? How does sense of feeling old induce young consumer’s risk-taking behavior》;2021-04-19Nankai Business ReviewFirst Launch by CNKICSSCI, Corresponding author.


Research projects

1. General Program of National Natural Science Foundation of China72072182),2020one of the main project participant.

2. Planning Fund of the Ministry of Education, Humanities and Social Sciences20YJA630014),2020one of the main project participants.



E-mail

authorwyw@qq.com


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