1. Biography

Yan Xing, female, Han nationality, from Nanyang, Henan province, doctor of management, associate professor, master tutor, director of the Marketing Department.

She has been engaged in the research of social media marketing for a long time. She has presided over 1 project of the Ministry of Education and 2 key projects of humanities and Social sciences of the Provincial Department of Education. As an important member of the research group, She has participated in 2 national Natural Science Foundation of China and 2 projects of the Ministry of Education. She has published papers in authoritative core journals such as Journal of Marketing Science, Journal of Management and Journal of Information, and mainly works in teaching consumer Behavior, International Marketing, Market Research and other courses.

2. Recent Major Research Interests

Social Media Marketing, Intelligent Marketing, Marketing for Consumers in the Z Era.

3. Preside over Longitudinal Scientific Research Projects

(1) Humanities and Social Sciences Research Project of Ministry of Education, "Research on the Impact Mechanism of Corporate Support Strategy on Consumer Participation in Brand Co-creation in Mobile Social Media Environment" (15YJC630151)

(2) Hubei Provincial Department of Education Humanities and Social Sciences Project, "Research on Brand Co-creation Management of Garment Enterprises in Social Media Environment" (15Q094)

(3) Hubei Provincial Department of Education Humanities and Social Sciences Project, "Weibo Communication Strategy for Brand Building of Garment Enterprises" (2012Q154)

4. Contact: yanxing@wtu.edu.cn